On November 15, 2025, the city of Accra, Ghana, will become the heartbeat of Africa’s digital transformation as West Africa Dreamin’ (WAD) brings together innovators, entrepreneurs, and Salesforce Trailblazers for an unforgettable community conference. The venue—Mövenpick Ambassador Hotel Accra—will set the stage for a gathering where technology, culture, and community converge.
This year’s theme, “The Power Within Us: Building Africa’s Digital Future Through Salesforce Innovation,” captures the essence of the movement: a celebration of Africa’s resilience, ingenuity, and collaborative spirit in shaping the global tech ecosystem.
With high-profile speakers, 20+ technical and innovation sessions, and unique networking activities, WAD 2025 is more than just a conference—it’s an experience that will leave attendees inspired, connected, and ready to take action.
Why West Africa Dreamin’ Matters
At its core, West Africa Dreamin’ is more than an event—it’s a community-powered movement. The conference is led by passionate Salesforce professionals, volunteers, and advocates who believe in the power of technology to transform lives.
Unlike traditional corporate conferences, WAD is for the community, by the community. It amplifies African voices, showcases local talent, and provides a platform for collaboration across industries. Whether you are a Salesforce admin, developer, consultant, entrepreneur, or simply curious about digital innovation in Africa, WAD offers a space to learn, connect, and grow.
And the timing couldn’t be better. Africa’s digital economy is projected to reach $712 billion by 2050. With Salesforce tools empowering businesses, nonprofits, and governments, WAD 2025 will spotlight how Africa can leapfrog into a future defined by AI, cloud technology, and inclusive innovation.
What to Expect at WAD 2025
This year’s program has been carefully designed to deliver a 360-degree experience—from fun community bonding to serious technical deep-dives. Here’s the breakdown of what you can look forward to:
Pre-Conference: Friday, November 14
The excitement kicks off a day early with a first-of-its-kind football match. Imagine sponsors, speakers, and Salesforce experts teaming up to play against community members in a friendly, energetic game. Football is a universal language in Africa, and this match will break the ice, foster camaraderie, and create unforgettable memories.
In addition, the pre-conference day will feature an optional fundraiser to support a local cause in Ghana, aligning the event with Salesforce’s core value of “giving back.”
The evening will wrap up with a welcome dinner exclusively for sponsors and speakers—an intimate setting where key players can connect and strategize ahead of the big day.
The Main Event: Saturday, November 15
The heart of WAD begins bright and early at 8:00 AM. Attendees will have the chance to engage with event partners, explore demo booths, and set the tone for a day filled with innovation and collaboration.
Highlights include:
- Keynote Sessions:
Three keynote presentations will inspire and challenge attendees. Two Salesforce Vice Presidents—one from the Product Team and another from Strategic Marketing—will share insights on the future of Salesforce, AI, and digital transformation in emerging markets. - 20+ Breakout Sessions:
These sessions will cover diverse tracks including Salesforce administration, development, Flow automation, AI, data analytics, and customer engagement strategies. Experts will showcase how to leverage Salesforce to solve real-world African challenges. - Workforce Development Insights:
Members of Salesforce’s workforce development team will highlight career growth opportunities and share strategies for building the next generation of African tech talent. - Networking Opportunities:
From hallway conversations to structured networking sessions, attendees will meet peers, mentors, and future collaborators.
Post-Conference: Sunday, November 16
The learning doesn’t stop when the conference ends. On Sunday, attendees can join a day trip to Aqua Safari, a breathtaking resort outside Accra. This excursion offers a chance to unwind, soak in the beauty of Ghana, and continue building relationships in a relaxed, natural setting.
Networking by the water? Yes, please!
Preparing for West Africa Dreamin’ 2025
Attending WAD isn’t just about showing up—it’s about preparing to maximize your experience. Here are practical tips to help you get the most out of your journey:
- Register Early – Seats are limited, and WAD is known to sell out. Don’t wait until the last minute.
- Book Travel & Accommodation – Stay close to the Mövenpick Ambassador Hotel for easy access.
- Plan Your Itinerary – Highlight key sessions, workshops, and meetups you want to attend.
- Join Communities in Advance – Salesforce Saturdays, Trailblazer Groups, and LinkedIn/Slack communities are great places to meet people before the event.
- Update Your Networking Tools – Optimize your LinkedIn profile, prepare digital business cards, and practice your 30-second introduction.
- Brush Up on Skills – Review Salesforce basics like Admin, Flow, AI, and Dev tools. This will help you engage better in hands-on sessions.
- Pack Smart – Bring a notebook, chargers, comfortable shoes, and light clothing suitable for Accra’s warm climate.
- Bring Questions – Think about what you want to ask speakers, mentors, and peers.
- Explore Accra – Extend your stay to discover Ghana’s culture, food, and landmarks.
- Stay Updated – Follow WAD’s official social media for agenda updates and speaker announcements.
Remember: the more you prepare, the more value you’ll walk away with.
Don’t Just Attend WAD—Experience Ghana
WAD 2025 is happening in Ghana, one of the most vibrant and welcoming countries in Africa. Known as the “Gateway to Africa,” Ghana is rich in history, culture, and natural beauty.
Culture & People
The Akan greeting “Akwaaba” (Welcome) captures the warmth and hospitality you’ll experience in Ghana. Whether it’s through the colorful Kente cloth weaving of Kumasi, the soul-stirring rhythms of Highlife and Afrobeat, or the rich flavors of local cuisine, Ghana invites you to immerse yourself in authenticity and joy.
Places to Explore
- Cape Coast Castle & Elmina Castle – UNESCO World Heritage sites that narrate powerful stories of resilience.
- Kwame Nkrumah Mausoleum (Accra) – Honoring Ghana’s independence leader.
- Makola Market (Accra) – A bustling hub for fabrics, crafts, and spices.
- Kakum National Park – Famous for its canopy walkway over lush rainforest.
- Lake Volta – One of the largest man-made lakes in the world, offering scenic boat rides.
Every corner of Ghana tells a story—one you’ll remember long after the conference ends.
Ghana’s Tech Trailblazers: The AI Hackathon
The road to WAD 2025 is already paved with innovation. On August 9, 2025, the Salesforce User Group in Accra hosted a groundbreaking AI hackathon with the theme: “Harnessing AI to Empower Salesforce Partners, Customers, and Nonprofits.”
The event showcased how local developers and innovators are leveraging the Salesforce Platform to solve pressing challenges. From nonprofit empowerment tools to customer service solutions, participants demonstrated that Africa isn’t just a consumer of technology—it’s a creator of solutions for the world.
This hackathon was more than a competition; it was a testament to Ghana’s growing role as a hub for AI, innovation, and community-driven impact.
Why You Can’t Miss WAD 2025
- Learn from Global Leaders – Hear directly from Salesforce VPs and industry experts.
- Gain Practical Skills – Hands-on sessions will leave you with actionable knowledge.
- Expand Your Network – Meet peers, mentors, and collaborators who share your passion.
- Experience Ghana – Blend learning with cultural exploration in one of Africa’s most dynamic countries.
- Be Part of the Movement – Contribute to Africa’s digital future by being present where innovation meets opportunity.
West Africa Dreamin’ 2025 is more than a conference—it’s a movement. It’s about celebrating Africa’s digital rise, learning from one another, and shaping a future powered by innovation, inclusivity, and community.
Save the Date: November 15, 2025
Location: Mövenpick Ambassador Hotel, Accra, Ghana
Secure your spot today – Tickets are limited and in high demand.
Join your local user group – Stay connected before and after the event.
Follow WAD online – Get updates, sneak peeks, and opportunities to engage virtually.
Don’t just attend West Africa Dreamin’—be part of history in the making.